Behind every seat
is a story.
The next time you fly on a Southwest plane, look around. Every one of those passengers has a story. Each one just as important as any other. We had the chance to tell some of those stories through a :60 cinema spot, a mix of :30s and :15s on TV and online, as well as radio, OOH, and social posts.
These are Southwest's passengers. And these are their stories. *Law & Order DUN DUN sound*
175 Stories
175stories.com
As a way of collecting and telling each of these 175 stories, and show of the interior of Southwest's fancy new planes, we created a responsive mobile and online hub. The hub allows you to stroll through the plane and see the story of the passenger in each of the 175 seats.
