Ingredients Reign
Chipotle treats their ingredients like royalty by sourcing the most delicious and most noble ingredients for their tacos, burritos, and bowls. Once they find veggies raised in the healthiest of soils and responsibly raised meats they hand dice, hand slice and hand pamper them to perfection each day. So like any great ruler we glorified them by singing their praise with songs and odes in their name.
To show this, we wrote some silly songs about burritos and put tiny crowns on Avocados and Jalapeños. You know you've hit peak ridiculousness when you're arguing about the texture should be used to make a sash for a piece of cheese.
But we didn't stop there. We even threw a grand festival in their honor, complete with jousts, a puppet show and a fireworks display.